Basic Marketing Strategy

By Tonya Brisnehan

If you're thinking about working with internet marketing for a living - or even just to make a few extra dollars, here's some ideas that will help.

First off, I want to say that marketing is basically the same - by my own experience - whether it is done offline or online. Or even in a combination of the two.

There are 3 important points that should be applied in order to make this type of a business succeed. They include quantity of advertising, persistence (including the concept of repetition) and good, helpful service.

I'll take up these three points one at a time:

1. Quantity of advertising Fundamentally speaking, it requires volume - always - to have any type of marketing be effective. Even if one single ad is placed, volume also includes the idea of, "How many people will see this ad?" In this way, if it is the right ad in the right place, many people will see it and the response may be high because of it.

2. Okay, persistence This is a real stickler in the Internet Marketing world, and the lack of it is the main reason so many people give up trying to make money online. Here are some statistics that may help to clarify this point:
* It generally takes 7-8 views of any promotional ad before the average person will respond in any way - even if it's just a question.

* With one promotional campaign being done (for example an email campaign done to a mailing list), it will take anywhere from 6 weeks to 3 months to really notice any kind of respectable level of response.

* When promotion is done, but not consistently it can appear that the advertising is doing absolutely no good. The problem is that to the average person, they are seeing different ads more often than not, or in different forms and the lack of repetition fails to fully capture their attention.

3. Service- This topic is more along the lines of how to keep a business successful after it's become lucrative, but applies all along the line. For those who are involved in online network marketing this also means helping your team to succeed.

Example: A customer or team member/affiliate emails a question but it takes 4 days for it to be answered. The result: Frustration and a lack of security about the whole thing. (This may be unspoken, but I can guarantee it exists.)

The way to make a business successful for the long term is to earn trust with good communication, good service with the intention to provide some help on the other end of that line.

My friends, internet marketing is one of the most enjoyable (and sometimes even exhilirating) careers out there. It can be a lot of fun even as a past-time, but as a business it's a total blast.

When these principles are thoroughly applied you can count on success.

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